In-store music is a powerful tool that shapes how your customers feel, engage, and remember your space. So, why settle for generic playlists when your brand deserves a unique sonic identity? Let me help you create a memorable environment that keeps your customers coming back for more.

Coming from a family of retailers and with over 15 years of experience in the entertainment industry, I bring a rare blend of commercial insight and creative flair to every project. My specialty? Designing bespoke music experiences that reflect your brand’s personality and enhance the atmosphere of your space.

I offer tailored music curation services that go far beyond the limitations of algorithmic playlists. Each soundtrack I create is crafted to connect emotionally with your audience and elevate their in-store journey.

The process is simple yet impactful. I collaborate with you to understand your brand’s essence, target audience, and business goals. Based on that, I craft customized playlists that reflect your brand's identity and vibe, ensuring every beat aligns with your vision.

Let’s collaborate to give your brand a voice — one that’s heard, felt, and remembered.

Tomas Malara

MUSIC CURATOR

Sound That Speaks Your Brand

Music Business Diploma (SAE Institute)

Born in Buenos Aires, based in Berlin

15+ years experience in the music industry as a musician and audio engineer

CLIENTS

NewIn

Ushuaia | Rio Cuarto | Olavarria | Cordoba | Santa Fe | Parana | Lujan | Tandil |

Argentina

Calafate Coffee Roasters

Argentina

Calafate

Tienda Lechuga

Buenos Aires

Argentina

Criollas

New York

USA

Rosso

New York

USA

"Background music in retail settings can significantly influence consumer behavior, including the amount of time and money spent in the store."

Milliman, R. E. (1982). "Using background music to affect the behavior of supermarket shoppers." Journal of Marketing.

"Music tempo can affect consumer behavior, with slower tempos leading to increased browsing time and higher sales, while faster tempos can speed up customer movement through the store."

Caldwell, C., & Hibbert, S. A. (2002). "The influence of music tempo and musical preference on restaurant patrons' behavior." Psychology & Marketing.

"In-store music that aligns with a brand's identity can enhance the overall customer experience, increase brand loyalty, and improve the perception of product quality."

Areni, C. S., & Kim, D. (1993). "The influence of background music on shopping behavior: Classical versus top-forty music in a wine store." Advances in Consumer Research.

Contact

Let us cross paths - reach out and we’ll work on your next project together.